Tasty Fresh Food Co, not just a food van, but a revolution in mobile dining for Australia’s workforce, began its journey in 1979 with a simple mission: to deliver 5-star, hand-made food, fresh daily, to the hardworking folks of Australia. Fast forward 45 years, and this humble dream has transformed into a fleet of over 180 state-of-the-art food vans, delighting customers nationwide with a variety of delicious offerings. Among these offerings, Tasty’s freshly-made sandwiches, English muffins, hot dogs, and newly introduced pancakes stand out as the stars of the show.
The Secret Sauce: Quality & Freshness
Tasty Fresh Food Co shared, "The secret to our success? It’s simple – quality ingredients, innovative recipes, and pride in what we do." When Tasty Fresh decided to upgrade their sandwich game, they sought a supplier whose values mirrored their own. Tip Top Foodservice is proud to be providing the foundational element of Tasty’s beloved sandwiches and burgers, delivered directly to their distribution centres.
"Switching to Tip Top Foodservice was a game-changer for us, their products were of higher quality compared to our previous supplier.”
A Partnership Baked to Perfection
Working with Tip Top Foodservice has been like adding the perfect seasoning to a well-loved recipe. "Tip Top Foodservice has been great to work with on a professional level and collaboratively works with us to supply bread nationally.”
This seamless collaboration has not only ensured a consistent supply of high-quality bread across all states but also fostered an environment of innovation, allowing Tasty to continuously revamp its menu, keeping customers on their toes and taste buds tingling with anticipation.
The Taste Test: Customer Verdict
The proof, as they say, is in the pudding—or in this case, the sandwich. Tasty’s customers have been vocal in their appreciation, lauding the freshness and quality of the bread that holds their favourite fillings.
Tip Top The One Toast and Tip Top 9 Grain Bread are among their most popular products, providing wholesome options for health-conscious customers. “Tasty are constantly innovating and changing their range to keep their customers interested and satisfied, which makes them really exciting to work with,” said Carol Sedgman, State Account Manager Vic/Tas for Tip Top Foodservice. “They’re always looking for new ways to provide delicious food to their loyal customers and it shows with their growing customer base.”
Flipping Pancakes & Winning Hearts
Early 2024 marked the debut of pancakes on Tasty’s menu, "We wanted to bring something new to the table, quite literally. And what better than pancakes to make our customers’ mornings brighter?"
Tasty has said that the Golden Pancakes were such a hit they might make a comeback soon.
Driving Forward
As Tasty celebrates 45 years of looking after Australia’s workers, the journey from a one-man band to a national sensation is a testament to the power of quality, innovation, and strong partnerships.
We look forward to seeing what the team at Tasty does next. If you’d like to chat about how we can help your business with direct delivery of product to ensure maximum freshness for your customers, get in touch here.
