You may have heard Neil Perry’s Rockpool Dining Group, the team behind the incredibly successful Burger Project chain, has been quietly closing the popular burger outlets over the past few months.
Perry isn’t the only well-known fine dining chef who bet on burgers but is now taking a step back. Shannon Bennet’s Melbourne-based chain Benny Burger also closed earlier this year.
So what does this mean for our beloved burger? Is Australia’s burger craze coming to an end?
The Courier Mail reported when Burger Project Brisbane closed that it was due to a “saturated burger market in Brisbane”. So what about the rest of the country? Nine Burger Project outlets are still open and serving the good stuff in New South Wales and Victoria.
Saturated market or not, venues across Sydney and Melbourne are still thriving on burger-only menus (even if they don’t have the lines out the door like they used to).
Perhaps it’s the new generation of health-conscious diners that is having an impact on the ‘guilty’ burger trend. Perhaps it’s the rise in vegetarianism? Or maybe the wave of nostalgia for the old-fashioned burgers that we had as kids has worn off?
But burgers have always been there, and we don’t think they’re going to die out any time soon. As with any trend, it’s just a matter of adapting to the market. If you, like us, think the burger trend is here to stay, you might like to consider these approaches:
We’ve love to hear what is happening in and around your venue, are burgers still alive and dominating menus? Do your customers come back again and again for the same decadent burger offering? If you’re looking for inspiration or guidance, we’re always here to help. Just head to our Facebook page to reach out.