If you’re a restaurant owner (or an aspiring one) much of your mental effort will be focused on ‘how do I get more people through the door?’
In a highly competitive environment, with more restaurants and cafes opening every week in Australia, businesses need to stand out from the crowd in order to survive.
Carving out a niche in your community should be the focus of your efforts.
Why? Because doing the same thing as everyone else, when they are already established, is simply going to make your job very difficult. People are loyal and if they are already happy with the service and food at the local café, they are likely to keep returning. Having a niche product or service means people in the area think of you first, and often, when deciding where to eat.
Having a niche means doing something much better than everyone else around you. There are a few ways of doing this:
Creating a niche can be a time-consuming endeavour, and you can’t expect it to explode in popularity overnight (although it might!). Be sure to research your market well before you plunge head first into a niche product, but once you’re there we’re here to help. Get in touch to talk about our range of burger buns, pre-baked bread, garlic breads, rustic loaves and pizza bases.